Accounts
In Service Cloud accounts give a 360 degree overview of companies you are doing business with. It shows the following related data:
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Cases
A list of all cases related to the account, ordered by creation date
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Entitlements
The list of entitlements to products / services, ordered by end date
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Contacts
All contacts related to the account
The most important action in an account is creating cases. This can be done easily with the "add new record” button on top of the cases list.